Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
Big businesses benefit from a digitally networked society. This is because they are able to reach a wider audience across the world to share their good or service. Businesses can see what you’re interested in by using the loop theory. They will be able to predict what the audience wants next and will be able to release a product to benefit them.