What is the Dunbar number?

Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships—relationships in which an individual knows who each person is and how each person relates to every other person. This number is thought to be 150

What is the network effect?

The network effect is a phenomenon whereby increased numbers of people or participants improve the value of a good or service, such as having one telephone is useless whereas having multiple phones gives the phones value.

What is ‘loop theory’?

The viral expansion loop is a marketing theory where users of a product are its primary marketers, predicting what the customer may want with reviews

Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’

Big businesses, tech or not, benefit as a result of loop theory as they can gather data to predict your interests so can then show you more related topics, to allow you to consume a continuous line of media the want you to see, and they can make money off