| Production | Distribution | Consumption |
| – Digital audio recorders / digital microphones – Digital cameras – DTP / Photoshop / Adobe ie software editing packages – Blog / web applications – Computers – Word processor – Tablets (drawing / design) – Data profiling | – The internet – Social media – Broadcasts (satellite or terrestrial) – Hosting sites – Youtube – Website – Wifi – IP address – VPN – GPS – Firewalls – Through people | – Phones – Television – I-pads / laptops / computers – DAB’s ie digital radio – Air-pods – Youtube – Cinema – App – USB’s – Digital implant – Internet of things (IoT) – Digital billboards / digital displays – Smart watch – Websites – VR |
Technological determinism – Technological determinism is a reductionist theory that assumes that a society’s technology determines the development of its social structure and cultural values. Technological determinism tries to understand how technology has had an impact on human action and thought
Marhsall McLuhan – Canadian philosopher. His work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge