Marshall Mcluhan published “The Media is the Massage” in 1964 which revolved around the idea that “the media is the message”. This means that the form the message is communicated in is more important than the message itself.
| PRODUCTION | DISTRIBUTION | CONSUMPTION |
| digital cameras | The internet | laptops/computers |
| digital audio recorders | Social Media | Phones |
| Microphone | IP | Televisions |
| DTP/Photoshop/Adobe | Broadcasts (satellite or terrestrial) | Youtube |
| Computers | Cinema | |
| Tablets (Drawing/Design) | Digital Billboards | |
Dunbar Number: The limit to the amount of friends you can have and people you can know and can have meaningful connections with. The Dunbar number is 150. (Robin Dunbar)
Feedback Loop theory states that a person has habits and interests, which can be found out and used by media companies to target and market media to consumers based on their interests and habits. This is more effective than targeting non-specific adverts or media at consumers as it is more likely to grab their attention. (Norbert Wiener)
Network Effect: Where a good or service increases as more people start to use that good or service. (Theodore Vail)
Who really benefits from a digitally networked society? Big business or individuals? refer to “Loop theory”and “The Dunbar Number”:
A digitally networked society is ultimately beneficial to large businesses and conglomerates because by employing Feedback Loop theory they can sell the behavior data of consumers to other companies who can use it to market media and products to individuals.
Key words associated with new media and teen vogue:
Circulate: To spread a product so more people will buy. – Teen Vogue circulates magazines online to enlarge their audience.
Active: With a large and dedicated audience who can also talk about teen vogue online.
Live: Teen vogue is a live media form because it is updated online and people can look at the articles on the website whenever they want.
| share | active | creative | host |
| story | re-connect | personalise | stream |
| experience | store | scale | immerse |
| interface | live | adapt | binge |
| conversation | re-perform | circulate | endless |