| Technology and News Production | ||
| Production | Distribution | Consumption |
| > digital audio recorders > digital cameras > softwares > photoshop | > the internet > social media > broadcasts (statellite or terrestrial) >website >wifi router >IP adress | > phones > televisions > DAB’s >tv >news >apps |
MARSHALL MCLUHAN
He wrote a book called ‘The Medium is the Massage’
“Societies have always been shaped more by the nature of the media by which men communicate by the content of the communication” (p. 8: 1967)
For many the role of technology is actually the most defining aspect of Media, for example Marshall McLuhan proposed in 1964 that the Medium was the message, or as he deliberately titled his book the massage. In other words, the medium (the technology) is more significant than anything else in determining meaning ie over companies, organisations, governments, individuals, representations, texts etc
Key words – new media
stream
story –