https://www.teenvogue.com/story/annie-jean-baptiste-the-hustle

• Young female audience more traditionally seen as interested in more superficial issues
  • I this is superficial because in this article, a women is influencing women to get into tech industries by sharing her personal experiences.
  • This article is superficial because it is well known that the technology industry is currently an industry that is more male dominated and that there are established “Women in Tech (WIT) groups which are aiming to entice more females to get into the STEM businesses (Science, Technology, Engineering and Music).

• The codes and conventions of a website
  • The article indicates that is is aimed primarily at females over males as identified by the cover image of Annie Jean-Baptiste.
  • The caption to this article on the website is ” Google’s Head of Product Inclusion takes us behind the scenes ” which is enticing to females as it follows the common stereotype of children/teenagers – that they have an interest of seeing things that they may nit be allowed to.
  • The caption for this article is enticing to click the link as it can show you what her job is like as a female at Google and they have used Google as it is the most popular search engine, therefore the target audience will have the previous knowledge of Google, therefore they could understand the article more thoroughly than if they used a not so famous search engine, such as DuckDuckGo.
  • The key words in the article (such as “speaking”) are written in a different colour to stand out and they have hyperlinks to direct the audience to relevant articles that may interest them. These hyperlinks to other articles include advice, as well as political and social issues that are unfortunately currently happening around the world (such as racial discrimination and sexism)

• How does the story construct a particular representation of the world
  • The article is fairly political as it in emphasises the large proportion of males compared to females in an industry that is stereo-typically associated with males.
  • This article is very radical as it is enticing more females to get into the STEM industry and goes against the ideology of males can dominate the STEM industry
  • This article is also fairly empowering to females as it gives them a sense of place and makes them feel inclusive to the industry as the article emphasizes how a woman, in one of the highest roles at what is the most famous and well known internet company that provides search engines, prove that the jobs in the STEM industry are not subjective to your gender.
  • The article also covers an interview with a black woman, being all inclusive and also emphasise racial equality, thus making this article both social as well as political orientated.