Ownership
- Advanced publication (parent company) owns Condé Nast which owns vogue (founded 1892) which owns teen vogue (vertical integration)
- Vogue + Teen vogue = sister companies (horizontal integration)
- Condé Nast (American mass media company, founded in 1909 by Condé Montrose Nast) PUBLISHER
- Based in New York, United States
- More than 1 billion consumers (vogue)
- First issue date = January 2003 (teen vogue)
- Last issue date = December 2017 (they didn’t make enough money in 2016, sales dropped by 50%)
- Advanced publication (earns $2.4 billion in a year)
- moved online
MEDIA INDUSTRIES
- commercial product
- PSB through political reporting and social campaigns
- website and social media show how institutions adapt to respond to changed in consumption
- use of digital platforms show how institutions respond to new technology
MEDIA AUDIENCES
- Primary – teenage girls (aged 14-17) (demographics of gender and age)
- Secondary – Parents (some view the content of teen vogue magazines to be inappropriate for the primary target audience)
- differing interpretations – HALL reception theory
- Cultivation theory (George Gerbner) – vogue has used cultivation theory to manipulate people into viewing themselves as ‘imperfect’ and feel insecure about their bodies. They did this by releasing magazines that show the ‘perfect’ image, which is now a dominant ideology that these photo shopped celebrities are perfect and represent real life image, which they don’t, they’re fake and it’s false advertising
MEDIA REPRESENTATIONS
- Representational issues – representation of target audience of young women
- representation of particular groups – construction of young female identity
- who’s constructing the representation (HALL)
- focus on politics, social issues and technology suggests new representation for young women
- stereotypes
MEDIA LANGUAGE
- semiotics
- narrative