Ownership (INSTITUTION) Condé Nast owns vogue which is owned by an American mass media company called advance Publications (conglomerate) teen vogue is horizontal integration with vogue

Conglomeration, vertical integration

Cross-media titles / products (= INSTITUTION)

Income / Expenditure = 32 million net worth 

Advertising, marketing, product placement etc – in terms of revenue and type of products featured in Vogue (INSTITUTION & AUDIENCE)

Primary target audience = Teenagers

Uses and Gratifications (= AUDIENCE)

Messages sent (encoded/decoded) ie the values, attitudes and opinions of this CSP (or ideology / political & social bias) (= REPRESENTATION)

Use of new technology / relationship to old technology= Online media which isn’t printed but only found on websites and social media to make it easier for teenagers to access.

Layout, language, style, design, words, images, symbols, connectivity = Switched to online media in December 2017 after 14 years of it being printed.

First issue was January 2003

Radical covers with gender neutral covers

About politics lifestyle 1.5 pounds so was affordable

1.7% of may audience for 17 or younger 18- 20 year old market)