music videos
Ghost town: The Ghost Town by The Specials, its surface is of reggae as well as ska beyond it once again there is a deeper message as it conveys a message about the lack of employment in London which lead to an economic depression.
written by Jerry Dammers by the Artists British two-tone band “The specials” which was released in 1981.
letter to the free: Letter to the free is a hip-hop song that relates to the political issue of how criminals are just modern slaves and was released in 2016. It has been nominated for an NAACP image award for the outstanding song. Letter of the free is in the album Black America Again.
The artists involved were Common and Bilal Sayeed Oliver. Bilal is an American singer-songwriter and is an independent artist who lives in New York City. He grew up in a religiously mixed household, his mother being a devout Christian and his father, a Muslim.
The significant and historical events that “Common” references is slavery and segregation for black people as he talks about the 13th amendment where slavery was abolished in 1865 but talks about how “slavery” is still here in modern-day but instead of slaves we now call them “criminals” as there is a section in the 13th amendment where you cannot have slaves unless they are criminals so Common elaborates on this in his song.
jail is modern slavery as it is a form of business where they have people to do cheap labor for them to which they sell and that why there must always be people in jail
we can apply double consciousness as it sends the message of the historical and current oppression of African Americans in modern-day as he talks bout how jail is modern slavery as it is a form of business where they have people to do cheap labor for them to which they sell and that why there must always be people in jail and that’s why they prominently pick lower class people like a-lot of African-American are. postmodernism theory we could look at is hybridization what is when two genres/forms/ideas combine together to create a new form of combined media. We should relate back to Ghost town by the specials because they use hybridization to combine ska and reggae into one medium.
Marketing and Advertising
Maybeline:
Score: 1967
white mans world
falsification of reality: of how if you use their product you will become irresistible to women as they lock around you-sexism
-Dominant ideology Are the communal and more dominant beliefs, values, morals, and ideas of a group: When considering the time sexism was common at the main ideology was men are dominant and woman are sub servant.
Film
Chicken: Chicken is an example of micro budget film making and raises issues around the role and future of national cinema as well as the viability of media products produced outside of the
mainstream for niche audiences.
100,000 pounds
consumption: special needs lead, “trailer trash”, niche, 100% “Certified Fresh” rating on Rotten Tomatoes based on 12 critic reviews.
Chicken had its world premiere on 27 June 2015 Edinburgh International Film Festival. The film had its international premiere in competition at the 2015 Busan International Film Festival, followed by screenings at the New Hampshire International Film Festival,[2]Giffoni International Film Festival, Cine A La Vista International Film Festival, Tallinn Black Nights Film Festival, Schlingel International Film Festival and Dublin International Film Festival. It eventually received a limited theatrical release in the UK on 20 May 2016.
It was then acquired by MUBI UK and had its British TV premiere on FilmFour April 2017. It received its DVD and Blu-ray release by Network on 18 September 2017.
Distribution : mubi, world premiere 27 June 2015 Edinburgh International Film Festival= art over money British TV premiere on FilmFour April 2017. It received its DVD and Blu-ray release by Network on 18 September 2017.
Silver Griffoni Award for Best Film – Generation 18+ (2nd Prize) — Joe Stephenson & B Good Picture Company (Giffoni Film Festival 2016)[9]
Scott Chamber’s performance as Richard got a Special Critic’s Circle mention (Dublin International Film Festival 2016)[9]
Radio
War of the worlds
life hacks
Newspaper
The i
Daily Mail: the Daily Mail is a right-wing paper and is owned by Jonathan Harmsworth, who is the 4th Viscount Rothermere the current chairman and controlling shareholder of the Daily Mail and the General Trust. The Daily Mail is a conglomerate what are powerful influential groups that own various businesses what in this case the Daily Mail owns the “I” also has operations in forty and more countries through its subsidiaries, what are smaller companies controlled by larger ones ie the Daily mail controls these, RMS, DMG Information, DMG Events, Euromoney Institutional Investor, DMG Ventures and DMG Media. the average age of the Daily Mail reader is 58 years old and is of the lower middle class. Jonathan is the great-grandson of one of the original co-founders of the Daily Mail,” Harold Harmsworth, 1st Viscount Rothermere” who was very right-wing as he supported Hitler and Nazi’s. When considering the statistics 53% of Daily Mail readers voted for the Conservative Party, compared to 21% for Labour and 17% for the Liberal Democrats so what we understand from this is is more than the majority are right-wingers, conservatives read the Dailymail. When looking at the Daily mail Let’s look at firstly Scale as the first filter of manufacturing consent in Chomsky theory in manufacturing consent, the ideology of scale is how powerful, how influential it is, For example, The “i” and the Daily Mail, The daily mail owns The “i” and when we look at the daily mail scale we can see patterns of power. The Daily Mail in 2016 made revenue of 1.6 billion pounds with 9,600 employees (in 2014) so they are quite a powerful company as they have a large number of people working for them with a high amount of revenue made. The daily mail has vertical integration what is when a production company owns the means of production, distribution and exhibition of their product, in this example newspaper, and are of the same company, because of this they will receive all of the profit. The daily mail newspaper circulates 1,158,192 copies of its newspaper.
Theories
Gilroy: Double consciousness: his ideology of Double Consciousness was inspired by W. E. B. Dubois who explores the internal conflict experienced by subordinated or colonized groups in an oppressive society for example African slaves who were brought over to America to work, his theory involves ‘Black Atlantic’ who are people who want to be both European and Black through their birthplace as well as their ethnic political constituency.
Edward Said: Orientalism: the acceptance of the West, as well as the basic distinction between East and West as the starting point for elaborate theories, epics, novels, social descriptions, and political accounts concerning the Orient, its people, customs, mind, destiny, etc and this, relates back to Post-colonialism as it operates a series of signs maintaining the European-Atlantic power over the Orient by creating ‘an accepted grid for filtering through the Orient into Western consciousness‘ and another useful quote when consider orientalism is “the power to narrate or to block other narratives from forming or emerging, is very important to culture and imperialism”
Tztevan Todorov: 3-part structure theory: where he says there’s a beginning, middle, end to a story and has three parts to which also applies, the equilibrium where everything is balanced and good nothing, in particular, affects the story yet which then shifts into disequilibrium/Disruption as there is conflict, change, an issue that is introduced and finally finishes into resolution/new equilibrium where the story gets balanced again after the issue or change is fixed or accepted.
Claude Levi-Strauss: binary oppositions: states that we do not know what truth or meaning is but we know what it isn’t for example we know Black isn’t White, Good isn’t Bad, etc.
Chatman: Satellites and kernels where main elements of the stories that if changed, affected the story greatly are referred to as kernels, for example, the film is a sci-fi planet, whereas satellites are changeable elements of the stories that won’t affect the story too much Eg. he has a blue hat in part 1 but in part 2 changes to a black hat.
Pierce:
Saussure: then developed an approach to understanding the way in which meaning is created by detaching the signifier (the thing, the object) and the signified (the meaning).
Anthony Gidden: Giddens argues that just as an individual’s autonomy is influenced by structure, structures are maintained and adapted through the exercise of agency so structuration theory attempts to understand human social behaviour by resolving the competing views of structure-agency and macro-micro perspectives.
The structure is the recurrent patterned arrangements which influence or limit the choices and opportunities available. Agency is the capacity of individuals to act independently and to make their own free choices.
A macro perspective is basically looking at the bigger picture of things as a whole. A micro-perspective is taking a “deeper dive” and looking at the specifics of things.
David Gauntlets: theory of identity: Gauntlett said that rather than being zapped straight into peoples brains, media messages and idea about lifestyle and identity that appear in the media help individuals think through their sense of self and modes of expression, This can create our own identity and even influence other peoples.