How valid are Baudrillard’s ideas of simulation and hyperreality to understanding the media? (Refer to Sims Freeplay and Teen Vogue)

Hyperreality, in semiotics and postmodernism, is an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced postmodern societies

Baudrillard believed that society had become so saturated with these simulacra and our lives so saturated with the constructs of society that all meaning was becoming meaningless by being infinitely mutable; he called this phenomenon the “precession of simulacra”

SIMULACRUM (simulacra): Something that replaces reality with its representation. Jean Baudrillard in “The Precession of Simulacra” defines this term as follows: “Simulation is no longer that of a territory, a referential being, or a substance

Leave a Reply