“the medium is the message”

the idea that you cannot fully understand the message without understanding the medium of it e.g. the form. linking to teen vogue, teen vogue are an online publication and also have social media accounts on platforms such as twitter and Instagram. a recently ‘trending’ hashtag and topic on twitter and Instagram was #freebritney relating to Britney spears, teen vogue published a story on the 13th of February 2021 by Kara Nesvig titled “Jamie Lynn Spears Showed Support for Britney After “Framing Britney Spears” Documentary” that focuses on the story that has come out of the hashtag free Britney, this shows that the message has taken information from different mediums that it is made up of to communicate a story to its audience that is consumer based/what their audience is already talking about at the moment. to understand the message of the story you would have to understand the medium of twitter and the idea of a trending hashtag.

https://www.teenvogue.com/story/jamie-lynn-spears-support-framing-britney-spears-documentary#intcid=recommendations_teen-vogue-verso-hp-trending_ed018eb8-59c0-4b60-8b86-02af56cc3d48_popular4-1

key words to associate:

• active – active engagement with audience interest
• share – can share on social media platforms such as twitter
• story – publish a story on their online publication
• conversation – joins the already ongoing conversation about the situation Britney spears is in

media is the massage – disconnected medium – GameCube Wii – idea of being separate however this review contradicts this ideology

Teen Vogue:

• Targets a young female audience
• Primary audience are 14-17 years old
• Has an explicit feminist stance
• Appeals to younger people and is engaging for females
• 8 million dollars made a year
• Focused pm fashion, politics, culture, identity
• 1.7% of their May 2018 audience was 17 or younger, 2.6% were 18 to 24 years old
• https://www.teenvogue.com/story/homeless-students-covid-pandemic

• Circulate: This article is circulating how Covid is causing trouble for students and some are being left homeless due to the pandemic. The information is being spread as it is important.
• Active: There is an active audience with this article as people want to know what is happening with the pandemic and how some people will have been affected by this. It’s a current global issue and people want to get involved and know what will happen and when it could all be over.

• Teen vogue is online which means there is no need for articles to be printed as they aren’t being produced on paper; this means there wouldn’t be a need for the people who print articles and in the future a person may not need to manage what articles are posted online as AI would develop and could control what us published and what isn’t. Although people would still need to write the articles, AI would be able to edit and post articles. Media is a risky business (Hesmondhalgh) and people who choose to work in this industry they will be competing with developing technology and the idea that people don’t really have a need for newspapers/articles being printed.

Tomb Raider:

• Female protagonist, radical to dominant ideologies
• Lara Croft is sexualised to appeal to the dominant male audience
• Portrays how women can be active in this way going against the stereotypes of how a woman should act
• Portrays a strong/confident image for women

teen vogue

• publisher – CONDE NAST
• issue – JANUARY 2003 – DECEMBER 2017 (went online)

• PSB – political and social stories and technology (wide audience)
• physical – online

• 14-17 y/o girls (primary)

tomb raider

• RADICAL – female protagonist
• challenges dominant ideologies
• main image – NVC because she is in a strong pose which makes her look confident. There are also images on the back of her abseiling and shooting monsters
• female empowerment

• sexualised to appeal to stereotypical audience (straight males) but not the wider audience (REACTIONARY)
• makes audience insecure
• theory of preferred reading HALL

the voice website

newspaper

The Voice, founded in 1982, is the only British national Afro-Caribbean weekly newspaper operating in the United Kingdom. The paper is based in London and is published every Thursday.

sims freeplay

Links to postmodernism – superficial – parody VS pastiche

Strategic life simulation

Developed by EA

Released for different devices

Received ‘generally favourable reviews’ from critics.

The game was banned in China, saudi arabia, United Arab States etc… for portraying homosexual couples

metroid: prime 2 echos

Gaming magazine for people aged 12+

Action Adventure game.

Developed by Retro Studios and published by Nintendo for the GameCube.

Released in November 2002

Artists for the game were Todd Keller and James H. Dargie

An enhanced version was released in 2009 for the Wii as a standalone game in Japan.

• 

• 

• 

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Lara Croft

Teen vogue has a website, Facebook page, twitter page and Instagram page. It is mostly aimed at teenage girls as they cover topics on celebrities that appeal to young people for example https://www.teenvogue.com/story/intro-young-hollywood-2021

The voice website

• Tomb Raider: 
• Tomb Raider- Between 2001 and 2008, is a media franchise that originated with an action-adventure video game series created by British gaming company Core Design. Formerly owned by Eidos Interactive, then by Square Enix Europe after Square Enix’s acquisition of Eidos in 2009, the franchise focuses on fictional British archaeologist Lara Croft, who travels around the world searching for lost artefacts and infiltrating dangerous tombs and ruins. Gameplay generally focuses on exploration of environments, solving puzzles, navigating hostile environments filled with traps, and fighting enemies. Additional media has been developed for the franchise in the form of film adaptations, comics and novels.
• Teen Vogue:
• Teen Vogue is an American online publication, formerly in print, launched in 2003, as a sister publication to Vogue, targeted at preteen girls. Like Vogue, it included stories about fashion and celebrities
• Teen Vogue Published a story on the 19th of February disclosing that many students have gone homeless and they are lacking basic needs. ‘Friend’s mind immediately turned to students living in motels, cars, or shelters, she tells Teen Vogue. “I thought, Oh my gosh, all these kids… How on earth are they going to be able to access their education?” It’s a situation Friend is more intimately familiar with than even some of her colleagues: She spent part of her adolescence without a permanent address, moving between motels with her parents and siblings.’
• Teen Vogue links to ‘share’ as these stories posted on teen vogue can be shared easily with other people for example re posting, or posting it elsewhere.
• Teen Vogue also links to ‘story’ as people on the website share their personal stories or from journalists.

TEEN VOGUE

• publisher – CONDE NAST
• issue – JANUARY 2003 – DECEMBER 2017 (went online)

• PSB – political and social stories and technology (wide audience)
• physical – online

• 14-17 y/o girls (primary)
• parents (secondary)

• constructing young female identity
• radical counter types
• niche but is inclusive (wide audience) HALL

• https://www.teenvogue.com/story/un-climate-change-conferences-fossil-fuel-industry – jack rodriquez-vas – february 22, 2021

• https://www.teenvogue.com/story/no-planet-b-climate-change-book-launch#intcid=_mab-simulations-oo-bottom-recirc-2_bbe78511-9506-4f9c-9992-05d068f8a78d_text2vec1 – climate change guide ‘no planet B’ – February 9, 2021 – teen vogue staff
• conversation – quotes from real people – proof that the book “this isn’t your grandparent’s environmental movement” (co founder red nation nick Estes)
• active
• stream

TOMB RAIDER

• RADICAL – female protagonist
• challenges dominant ideologies
• main image – NVC because she is in a strong pose which makes her look confident. There are also images on the back of her abseiling and shooting monsters
• female empowerment

• sexualised to appeal to stereotypical audience (straight males) but not the wider audience (REACTIONARY)
• makes audience insecure

• theory of preferred reading HALL

THE VOICE WEBSITE

SIMS FREEPLAY

METROID: PRIME 2 ECHOES

– Teen Vogue – American online publication, formerly in print, launched in 2003, as a sister publication to Vogue, targeted at preteen girls – FIRST ISSUE DATE – JAN 2003, FINAL ISSUE DATE 2017

– The Voice – British newspaper – FOUNDED: AUG 30TH 1982

– Sims Freeplay – a strategic life simulation game developed by EA Mobile and later with Firemonkeys Studios – INITIAL RELEASE DATE: DEC 15TH 2011

– Metroid – Prime 2 Echoes –  an action-adventure game developed by Retro Studios and published by Nintendo for the GameCube – INITIAL RELEASE DATE: NOV 15TH 2004

Teen vogue: Media language. the layaout of the website is heavily influenced through images and short articles.

The genre conventions of the website are mainly focused on celebrity personalities or certain topics within the world such as black lives matter. this links to selection of stories construct a narrative about the world.

Representation: Target audience: teens age 12 to 17

Beyoncé’s BeyGOOD Charity Provided Water, Food, and Monetary Relief to Texans Impacted by the Winter Storm

She’s giving back to her hometown.

BY LAUREN REARICKFEBRUARY 21, 2021

how has new media technologies adjusted individuals and societies?

marshall mclaughlin medium is the message

web pages as teen vogue which are accessible on mobile phones whenever there is an internet connection, allow people to access vital and cultural information easily and quickly

share: Beyonce sharing information  Friday, February 19, Beyoncé posted an Instagram Story announcing that anyone impacted by the recent winter storm could apply for a $1000 grant relief.

story:

conversation: twitter, living in an inter generational home can be hard relationship-wise because we have such different ways of thinking. This provokes conversation on their twitter

interface:

endless:

Free platform: online blog is accessible to everyone

Paid platform: Teen Vogue‘s original price was $1.50 it was a magazine.

real-time creation: can be posted almost instantly

Pre-produced/scheduled: info will be from the day before if it is a magazine.

METROID: PRIME 2 ECHOES

Gaming magazine for people aged 12+

Action Adventure game.

Developed by Retro Studios and published by Nintendo for the GameCube.

Released in November 2002

Artists for the game were Todd Keller and James H. Dargie

An enhanced version was released in 2009 for the Wii as a standalone game in Japan.

Sims Freeplay

Links to postmodernism – superficial – parody VS pastiche

Strategic life simulation

Developed by EA

Released for different devices

Received ‘generally favourable reviews’ from critics.

The game was banned in China, saudi arabia, United Arab States etc… for portraying homosexual couples

Teen Vogue

Tweets with links to their articles e.g Beyonce’s help with the Texas Storms – making the public see her in a certain way, make her look good. (Circulate/Personalise/Share/Story)

Free Platform – Twitter is a free social media platform – old media was only accessible with money

Active Involvement – people can react to the tweet, like and share.

Real-time creation – the tweet includes a link so you can be taken straight to information included in the tweet whereas in the old media, it would be harder to access

New technology in the media has split people apart whereas things like cinema bring people together.