Focus on media industries and audiences

Life hacks was made by the BBC which is a public service broadcast and War of the worlds was made the CBC (Columbia broadcasting system).

Audiences – Clay Shirky talks about the end of audience. Audience behaviour has changed due to the internet and the ability for audiences to create their own content at home thanks to the lower cost of technology. This new audience doesn’t just consume media, but also produces it – creating the term ‘prosumer’.

Stuart hall – He mentions about reception theory which is about how the audience receive a message. An audience can either view a message in a dominant way which is how the sender wants it to be viewed, negotiated which is where the audience can see the message but may not completely agree with it, and oppositional which is where the audience completely disagrees with the message.