industries

• budget – independent micro budget film, cost £110,000 as B Good Picture Company is an independent production company based in London
• opposed to larger media corporations that produce films for larger amounts of money such as hidden figures which had a ‘small’ budget of $25 million
• low budget means unsure if there was going to be a high revenue gain + less mainstream which makes it a risky product – Hesmondhalgh
• this was experimental and non-mainstream so it was risky for media companies to invest in, thus had to be independently funded

• distribution – film was selected by MUBI and acquired by Film4.
• 2017 was released on blu-ray & DVD
• released in the US only on iTunes 2018
• available amazon prime
• used traditional marketing and distribution methods like trailers posters, and film festivals
• makes use of modern distribution methods – social media (Twitter, Facebook, Youtube) to market the film
• targets younger audiences as they are modern and online
• Livingstone and Lunt said that consumer based regulation creates an environment in which audiences make judgements about the kinds of media that are appropriate for their consumption