The Killing and No Offence both attract audiences that enjoy thriller/horror and crime.

Both shows are also targeted at drama-loving audiences.

For both shows, the producers create advertisements that are dramatic and link with the genre of the show, dark and eerie.

By including this theme in the advertisements, the production companies are able to secure their audiences.

Both shows follow a predictable story line…a detective following a murder investigation. This scenarios is something that most audiences are familiar with and can follow along with well.