Star Formatting

Star Formatting is when an organisation who is producing a product, includes well known stars in that industry to gain attention from viewers. This is seen in The Missing because the main detective is named “Baptiste” who is a french well known actor.

Internationalization

Internationalization is the process by which the ownership, structure, production, distribution, or content of a country’s media is influenced by foreign media interests, culture and markets.”This is seen in The Missing because there are many languages and cultural involved such as Morocco, Belgium, Switzerland, Germany and a bit in London. This is also seen in Witnesses because it is a french series which then viewed in the US and later in the UK

Genre Formatting

Genre formatting is promoting products using the genre which helps audiences to understand the narrative satisfactions that a product can offer prior to consumption. This is seen by the advertisement in The Missing where a lot of advertisement was done prior to the release of the program such as in articles and blog posts of the story line and genre of the show