Primary audience– People who watch for self enjoyment which links to a Consumer based media=Individual needs and individual gains such as watching specific shows for themselves. In this case it would be people who enjoy crime, murder mystery and horror elements which is a hybridization of genre. This also links to gratification theory by Katz Gurevitch and Haas.

Secondary Audience– People who indirectly receive the form of media without deliberately looking for the media form. e.g. People seeing it on an advert or who just heard about.

Niche Audience– People who study and critique the media form. such as school students.

Theorists- Stuart Hall reception theory

Dominant= Who enjoy it and agree with it as the “mainstream”

Negotiated= Looks at both views such as the oppositional as well as dominant.

Opositional= People and individuals who have a different view of the media.

George Gerbner – Cultivation theory

People watch already knowing what to expect from similar genre codes and conventions that they may have previously watched.