The different between consume based media regulation & citizen based media regulation:

consumer based – audiences can chose the content they want to watch & gives producers freedom that audiences chose to watch (giving people what they want)

citizen based – media shapes society which educates and inform & defines the type of content that the media broadcasts (thinking about what would be better for society & culture)

The impact of the 2003 communication act on media regulation:

it diluted the public service requirements of broadcasting

brought in Ofcom, companies made content which was more commercial & consumer based, this resulted in content that was lacking civic-minded production

Ofcom gave little accountability for citizens, livingston & lunt say this is negative

the drawback of a self regulated system:

self regulation – media producers are left independently to decide their content.

This is a drawback as regulation is too ‘light touch’, consumers are happy but citizens may not be.

There is also a need for advertisers as they need to put adverts on content that match

how you regulate media content & organisation on a global scale:

we need laws