A consumer based media regulation system means that the people who consume the content give off a reaction which can be broken down by reception theory whether they agree, disagree or are unsure with a decision. Company’s can take the data and produce films that meet the desires and gratifications of the viewer for maximum profit.

A citizen based market allows the people to decide what they watch which would lead to specific topics/ sports/ tv shows being present with the availability for people like politicians to hide the truth and create a false reality. It would prevent important news from being broadcasted.

What impact did the 2003 Communications act have on media regulation?

Consumer based regulatory system that created the regulator Ofcom through the communications act by the labour government in 2003. This diluted the public service requirements of television broadcasting. As a result, Independent television production where freed up to produce content that was more commercially viable

Whats the draw back of a self regulated system?

In the production of programming that lacks the civic-minded republicanism that had been fostered within previous regulatory frameworks. Livingstone and Lunt argue that Ofcom ‘established institutional structures and roles relating to consumer policy. Strikingly, little equivalent activity or accountability was forthcoming regarding actions to further citizen interests’.

How do you regulate media content and organisations on a global scale?

Due to the absence of government guidance organisations are left to create their own moral and ethical codes. Some companies are stricter than others allowing some papers like the guardian to be more sexually explicit. Some reasons for this are the Code of conduct, audience-based factors, advertiser needs and institution-oriented factors.