LIVINGSTONE AND LUNT

What’s the difference between a consumer based media regulation system and a citizen based regulation system?

– Consumer based regulation = media makers create media based on what people want. There are regulation, but it isn’t chosen what they publish by the government. it focuses on what people want and media is created that is appropriate for audience consumption.

– Citizen based regulation = media makers create media based on what the Governments want them to do. It should contribute to the social and cultural health of the societies which they operate in.

What impact did the 2003 Communications Act have on media regulation?

– Designed by the Uk Labour Government to modernise Uk regulatory systems and help the UK television company become competitive.

– The act promoted independent television production by requiring conglomerates such as the BBC and Channel 4 to commission more from smaller television companies

– Television production was given more freedom in creating content and allowed production to become more commercially viable.

– The replacement for the Broadcast Standards commission (BSC) and Independent Television commission (ITC) with OFCOm through the communications act diluted the public service requirements of TV broadcasting.

– As a result, Independent television production where freed up to produce content that was more commercially viable

– OFCOM tried to ensure that media wasn’t dominated by one organisation, such as the BBC.

Whats the draw back of a self regulated system?

– Self regulated systems can be seen as disastrous as there is too much freedom and companies are free to produce whatever they want as there is no rules and regulations that they have to follow.

– Companies can’t regulate themselves

– No Government control, so companies can create media following their own codes and conducts.

– However, if companies don’t follow rules and regulations and someone complains about it, they won’t own up to breaking the rules and regulations as they have the freedom to make up their own codes and conventions.

– Currently, it can be argued that the media is self-regulatory and as we live in a neo-liberal society, people are being allowed more to do what they want to do.

How do you regulate media content and organisations on a global scale?

– There is an absence of Government guidance, so organisations are left to create their own morals, codes and conventions.

– Tech giants don’t author their own content, this is because user generated content is published which makes it impossible to prevent or properly check problematic material.

– Some companies have embedded content-vetting algorithms to automate their gate keeping processes, but they lack the standard to solve meaningful regulatory issues in a satisfactory way.

– Agreements between countries to make a global law that companies have to follow

– Companies are trying to regulate technologies on a global scale.

– One way to regulate media is to regulate technology alongside it.

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