livingston and lunt

what is the difference between a consumer based media regulation system ad a citizen based regulation system?

CONSUMER BASED: seeks to guarantee audience choice and promote product diversity. media makers are given as much freedom as possible to make the media that audiences want to consume.

CITIZEN BASED: argues that the media ought to play a significant role in shaping society and it citizens, more government controlled. citizen based regulatory systems outline a civic role for the media and encourages media makers to produce content that contributes to the social and cultural health of the societies in which they operate.

what was the impact of the 2003 communications act on media regulation?

as a result of the 2003 communications act ofcom was introduced independent production companies were freed up to produce content that was more commercially viable but this also resulted in the production of programming that lacks civic-minded republicanism.

what is the drawback of a self-regulated system?

it leaves production companies to decide their own ethical and moral codes, if you have a complaint against a company that is self regulated they will be biased towards themselves and you’re unlikely to see your complaint resolved. self regulated commercial producers are mindful of the impact that editorial content will have on advertising revenues, advertisers will place ads in products that match their own brand values and will pull advertising if content does not match their own ethical steer.

how do you regulate media and organisations on a global scale?

some global organisations/companies have created content vetting algorithms but there can be problems with this as the internet moves so fast and there are hundreds of thousands of uploads made every minute that they cant keep up and it can be a while until something that is not appropriate for the website to be taken down/regulated.

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