Hesmondhalgh: ‘The media is a risky buisiness
How do media companies maximise profit and minimise risk.
| Hesmondhalgh | Case studies |
| Star formatting – Using a star to gain an audience. | The Killing (Sarah Lund) |
| Genre based formatting – This provides familiarity for audiences | The killing and no offence: Crime/police drama |
| Remakes – reduces risk by recycling old successful material. Provides an element of nostalgia. | Using a female detective. |
| Independant stylising – does the product invoke a non-mainstream aestethic? | No offence: Using people with downsyndrome is representation of a disabled cast. |
| Serialisation – Includes a prequel or sequel which maximises audience investment. | No Offense: 3 series The Killing: 3 series |
| Multi-sector integration – Vertical and horizontal integration are used. | The killing: Originally broadcast on Danish DR1. Then on amazon prime, BBC and was on netflix. |