| Theory | Quote | Killing / No offence |
| The media is a high risk business | “the cultural industries constitute a particularly risky business” | cultural references, ie locations filmed in, native language/actors |
| Media businesses rely on changing audiences consumption | “audience tastes continuously adapt making it difficult to produce material that guarantees satisfaction” | The Killing was originally an American Tv show, DR (Dutch) and ZDF Enterprises (German) made their own version |
| Remakes | “the media industry further reduces risk by recycling archived material that has enjoyed successes” | ^ |
| The media is resilient on marketing functions | “controlling messages delivered by reviewers or publicity partners of other companies is very difficult” | |
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