How do media companies maximize profit and minimize risk
| HESMONDHALGH | DEUTSCHLAND 83 AND CAPITAL |
| Star formatting | Capital stars Toby Jones, who goes on to star in many other different episodes that the audience may recognise. |
| Television Hybridisation | Capital is a program that is a hybridisation of crime drama with social realism |
| Serialism | An spin off prequel of Deutschland 83, called Deutschland 89 was released in 2020. |
| Globalisation | Deutschland 83 is an American-German program that was shown locally on German TV, the BBC4 and a partnership is currently being created with Netflix. |
| Remakes | The program is being remade with Netflix through Anna Winger on a spin off which tells the story of a Jewish woman who flees her arranged marriage and religious community to start a new life abroad. |
| Internationalism | Deutschland 83 is a German TV program, that became very popular in America and has been translated for these purposes. |
| Technological Advancements | Deutschland 83 is available on BBC 4, which is on TV as well as a website, so it can be accessed on any device. |
| Artificial Scarcity | Deutschland 83 is only available on the local German network and BBC 4, which will make the audience go onto the channel and discover new, similar channels, thus creating more awareness of other programmes published by the media institution. |
| Publicity functions | Capital has been widely advertised, such as the starts were included in interviews and other media sources, such as newspapers focused very heavily on the programme. |
| Independent Stylizing | In Deutschland 83, the Germans are presented in a very positive way, although the programme was set in 1983, way after WW1/2, where a pejorative viewpoint has been held among the Germans. |