maximizing costs and minimizing risks – horizontal and vertical integration
Capital -> produced by KUDOS which is a part of news corp, horizontally integrated through partnering with BBC for broadcasting and production
Serialization
Companies are likely to continue serials if they are successful as it minimizes risks of losing out on profits. For example Deutschland 83 has 3 seasons and one sequel from 2018 ‘Deutschland 86’
Star Formatting
The use of popular stars in order to lure in a certain audience that possibly enjoys seeing that particular star. Capital uses a famous actor called Toby Jones, who is likely to reel in a certain audience to the show
