| Hesmondhalgh | case studies |
| star formatting | the missing: Keeley Hawes had appeared in many TV dramas before the missing therefore her starring in the missing would gain attraction towards the TV show from people who are fans of her or previous TV shows she has starred in. |
| internationalisation | the missing: the show gains more international appeal due to the setting being in Germany and there are switches between language through the show and providing subtitles when characters are not speaking English Witnesses: (Les Témoins) witnesses gains an international appeal as it is set in France and spoken in French throughout the whole episode however because it is a popular genre it has been broadcasted in different places around the world such as the USA and the UK and provides a translated title and subtitles. |
| genre formatting | for both the missing and witnesses the titles help audiences gain an idea of the narrative of the shows before watching as they both suggest a sense of mystery and crime through the connotations of the words ‘missing’ and ‘witnesses’ and both tv shows are crime/mystery dramas. |
| serialisation | both products, the missing and witnesses, have at least a second season therefore minimising the risk of producing as they both already have established audiences who will be excited for the next series/episodes |
