How the media landscape has fallen under the control of a handful of global media conglomerates.
costs and risks associated with the production of media products has resulted in the organisation of media companies into vertically and horizontally aligned conglomerates.
Mass market news: news designed to appeal to huge readership
Commercial media: an organisation that makes products for profit
Horizontal integration: Ownership os subsidiaries that produce similar types of products.
Vertical integration: Ownership os subsidiaries that enable a media producer to produce, promote and distribute products.
