I will be focusing on my NEA 4 production. I will create a music video to promote an artist. I will be filming in at least 2 locations, with one character. My genre of music will be orchestral alternative Hiphop. I have collected my non copyright music from Youtube.

In preparation for my music video, I collected ideas by looking at music videos. the main music videos i have taken inspiration from Harry Styles, BTS, and Christina Perri.

My idea will portray scenes where the protagonist is looking sad and disconsolate. I will have scenes using natural lighting, studio lighting and under water sequences. Furthermore, i will introduce most of my scenes in slo-motion, as i fell it gives a more ambient and dramatic effect.

I will use Lasswells Theory of the Hypodermic model to ensure the music videos message is directly received and accepted the receiver. My audience would be more for young individuals who enjoy alternative hip hop music.

I intend to create a 4 page music magazine of the artist where it will focus on the secrets and struggles of being an artist. For my front cover magazine, I plan to portray style similar to Billboard magazines. I will have one large image covering the whole page, with the title centered at the top and minimal complimentary writing around the photograph. I will be using the theory of preferred reading. I will make a media product (magazine) where i put ideas in the texts which i will expect my audience to understand. Stuart Hall calls this a preferred reading, as this is what the producers of the text wanted them to understand. However, each audience is different, so they might understand the text completely different to what was intended.

I will be using the theory of uses and gratification, that was developed by Katz, Gurevitch and Haas (1973). The audience will watch this as escapism from the real world, and also a way of understanding the world in what we live in. As the artist portrays her feelings through the narrative theory, this allows the audience to understand the way artists really fell behind all the media. This also links with the cultivation theory, as the story behind the music video is all about how the media can change the way people feel, as being a well known artist can be overwhelming and difficult, making their identity fragmented.