Style models

statement of intent

I am following brief two and creating a gaming magazine and three print adverts. My magazine will be named ‘GAMEIN’, this title is an attempt at a play on words as it is a gaming magazine which is about all the inside information and insights into the gaming industry, ‘GAMEIN’ also sounds similar to the word gaming. My intended target audience for this magazine is british male teenagers in the age range 13-17.

I have looked at style models from the magazines PC Gamer and Games™ and have taken inspiration from both of these magazines. I have also looked at adverts within these magazines and taken inspiration from them, my adverts will have simple designs that easily get the message of the advertisers across, I will advertise new games as well as a product that games can be played on. The games/products advertised will be targeted at the target audience. 

The main font used for text throughout the magazine will be ‘Algerian’. My masthead will be in capital letters and in bold writing and a bold colour to ensure that it is eye-catching and stands out around other magazines.

I will include a clear house style to my magazine, all pages will be black with a red strapline across the top of each page. My masthead on the front cover will be in capital letters, bold and red.

I have used the colour black as the background / page colour for my magazine as black is associated with power, strength and rebellion, these connotations often relate to what my intended target audience is interested in and will make them more attracted to the magazine. I have also used the colour red as it is intense and it connotes symbols of blood, danger and war which is what is in a lot of games that teenage boys in the age range 13-17 are interested in so it draws them into the magazine and makes them interested.  

All images, logos and copy is original, and I will create my magazine and print adverts on adobe photoshop. To create images for my magazine/print adverts I will use adobe fuse to create life-like cartoon characters to make them look as though they are actual characters from video games. I will also create 8-bit art to create vintage style games characters and icons. 

I will use Blumler and Katz uses and gratifications theory and will create my magazine to be informative and educational about the gaming world. I also would like it to be entertaining. The main image is an iconic sign of a man in army style clothing. The code within the magazine will be through the use of colour. The codes will convey connotations of power, danger and violence. The magazine will be a reactionary text as it follows societies ideas of gaming and masculinity within it.   

The song in my music video is by a local female artist, it is titled ‘Rehab’. My video will be about a teenage girl who is heartbroken about losing someone she loves, she goes into a downward spiral of depression and winds up being homeless. I will be showing the story from another person’s perspective, like someone else is watching the girl’s life. There will be a clear narrative structure in my production (equilibrium, disruption and new equilibrium). The opening scene of the video will be a wide shot of an empty park bench, then the girl comes into view looking upset and sits down on it carryinging all her belongings. This will set the scene, making it obvious that she is sad and also homeless. I will  incorporate  a circular narrative into the video, ending the video on the park bench where it started, this is to provide closure through a return of opening material rather than providing a clear conclusion, to show how she is still stuck in the same situation. My target audience is young adults, aged 18 – 25. I will target this audience by presenting the main character to be striving to escape stress which many young people can relate to. It will also show how easily someone’s life can take a turn and end up in a situation like hers, which is a growing concern in society today. I will use a range of camera angles and settings to show her journey more clearly, along with changing the pace in some scenes. Near the beginning and end I will keep the pace of the video rather slow to emphasise the equilibrium, however during the disruption when she is robbed of her belongings the pace will increase significantly. 

For my advert I will be advertising an upcoming album for the artist whose song is incorporated into my music video. I have taken inspiration from one of our close study projects ‘Oh!’ while making this particular advert, keeping it very modern and minimalistic. I will include the artist’s name, the name of the album and some featured songs. Along with this I will state the platforms that the album will be able to be streamed from such as Spotify and Apple Music and the release date. 

The front cover of my magazine will include a black and white image of the artist. The title will sit at the top of the page and read ‘Acoustic Weekly’ in black and red text. I will use a bold font and a sans serif text to make the title stand out. I have taken inspiration from old ‘NME’ magazines, particularly when it comes to the colour scheme. The target audience is indie/acoustic music listeners of all ages. I will use minimal language on the cover, only including concise cover lines and kickers to give a clear indication of what the articles inside entail.