The advert was produced and released in 1967 which is the same period of time where equal pay act was introduced 1970.
Both men and women wore clothes for the jungle however the woman had more revealing clothing which depicts the sexualisation in that period.
The setting of the jungle is a tough environment which requires a tough male character.
It is also important to note that all of the models seem to be British and are all white. This is probably due to the fact that racism was still around around the time of this advert. Furthermore, the male model has muscular, hairy arms which further creates an extremely heterosexual advert.
Jean Kilbourne
“Children growing up today are bombarded from a very early age with graphic messages about sex and sexiness in the media and popular culture.” ― Jean Kilbourne, So Sexy So Soon: The New Sexualized Childhood, and What Parents Can Do to Protect Their Kids
studying images of women in advertising, Jean Kilbourne has transformed the way in which organizations and educational institutions around the world address the prevention of many public health problems including smoking, high-risk drinking, eating disorders, obesity, sexualization of children, and violence against women. In the late 1960s, she began her exploration of the connection between advertising and its impact on several public health issues, most notably violence against women and eating disorders. Ms. Kilbourne launched a movement to promote media literacy as a way to prevent these problems – a radical and original idea at the time that is today mainstream and an integral part of most prevention programs.
her speaking, writing, films, and videos have impacted the way in which we publicly communicate with each other about ideal beauty, the connection between the objectification of women and violence, the themes of liberation and weight control, the targeting of alcoholics by the alcohol industry, and the image of addiction as a love affair. Her first film Killing Us Softly: Advertising’s Image of Women (and the remakes Still Killing Us Softly and Killing Us Softly 3) is among the most popular and widely used educational films of all time.
In addition to the many awards and honors she has received, Ms. Kilbourne has served as an authority on addictions, gender issues, and the media, and as an advisor to former United States Surgeons General, Dr. C. Everett Koop and Dr. Antonia Novello. She has also provided testimony for the United States Congress. She lectures at a wide range of conferences including those focusing on addictions and public health, violence, women, and the media, and has appeared on hundreds of television and radio programs to encourage an open dialogue that moves and empowers people to take action in their own and in society’s interest.
“I’ve always said you can’t understand the world without the media nor the media without the world” professor Natalie Fenton
“I do spend long periods of time with my gaze turned away from the media, because I’m seeking to understand what’s going on out there, and then the role of the media in that context. I’m always putting the social, the political and the economic contexts first.”
WAR OF THE WORLDS
HISTORICAL – power and influence of radio in its early days
SOCIAL, CULTURAL, POLITICAL – broadcast on the eve of WW2 to reflect fears of US invasion
LETTER OT THE FREE
soundtrack 13th amendment documentary
HIDDEN FIGURES
potentially controversial themes of race in the US
particular groups being ‘hidden from history’
SOCIAL, CULTURAL – targets an audience often ignored by Hollywood (age, gender and race)
MAYBELLINE
contemporary debates around identity and the self
reflexive, fluid identity (many MUA)
TEEN VOGUE
combines politics and fashion
feminsit stance
radical voice in US mainstream media due to reports or Trump’s presidency
social + economic – succeeded whilst other online magazines have struggled to maintain audiences
For up to date information and answers to questions that other students have asked pleased make sure you REGULARLY look at out FAQ’s page.
Make sure your intentions and ideas match the set brief.
Make sure you are fully aware of what you need to do – ie the exact requirements for each production.
Make sure you don’t lose sight of the theoretical perspectives! So this part of the course is about applying narrative theory, audience theory, representation, semiotics, feminist critical thinking, postcolonialism, postmodernism etc etc to your own practical production work.
Make a plan of action (you have 5 weeks!) so plan your time, your resources, your skills, your participants.
Complete your statement of intent and submit to me on relevant form (can be found on the NEA page). DEADLINE IS FRIDAY 18th @3:20 – email, blog, office 365 etc
Make sure you have gone through your personal statement with me.
Make sure you have reviewed your AS work with me.
Makes sure you are on track to complete your work by the deadline!!
