•  internationally recognized for her work on the image of women in advertising
• Jean Kilbourne was part of the 2nd wave of feminism
• Women are objectified in society and are always living in ‘a world of danger’
• Talks about how magazines are dehumanizing people with unrealistic images of the female and male bodies.

JEAN IS PART OF THE 2ND WAVE OF FEMINISM, who dopes a Ted talk on the way in which the media portrays women in adverts. She compares ads from different time periods and talks about how the same idea of objectifying women is carried throughout time. ‘the dangerous ways ad’s see women.’ She talks about how ads are photo shopped and

“women’s bodies are often dismembered by ads”- jean

Jean Kilbourne looks at the portrayal of women in advertisements such as Alcohol and Tobacco and magazines. “Children growing up today are bombarded from a very early age with graphic messages about sex and sexiness in the media and popular culture.” The quote is saying how children are exposed to inappropriate concepts when they shouldn’t be but they are because of the media and culture.

Jean Kilborne is an American public speaker, writer, filmmaker and activist who is recognised for her work on the representation of women in advertising. She explores the connections and correlations between the image of women in advertisements and health issues such as eating disorders. She has also written about how children of a young age are constantly exposed to overly graphic ideas and messages about sex through advertisments. 

“Children growing up today are bombarded from a very early age with graphic messages about sex and sexiness in the media and popular culture.”

“The fact is that much of advertising’s power comes from this belief that advertising does not effect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. Its all in fun, its ridiculous. While were laughing, sometimes sneering, the commercial does its work.”

Jean Killbourne speaks publicly about how adverts can come across as sexualizing men and women in ‘different ways’.

Jean Kilbourne is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising.

In the late 1960s, Jean began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. A radical and original idea at the time, this approach is now mainstream and an integral part of most prevention programs. According to Susan Faludi, “Jean Kilbourne’s work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture -advertising. We owe her a great debt.” Mary Pipher has called Kilbourne “our best, most compassionate teacher.”

“But many people do not fully realize that there are terrible consequences when people becoming things. … 

“Our need for social and personal change and power is often co-opted and trivialized into an adolescent and self-centered kind of rebellion.”

-public speaker, writer, filmmaker and activist who is  internationally recognized for her work on the image of women in advertising

“Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we should and shouldn’t be.”

“Women’s bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products, which is one of the most dehumanizing things you can do to someone. Not only is she a thing, but not one part of that things if focused on.”

• Public speaker, writer, filmaker
• adverts are becoming over-sexualised – compared to old adverts
• talks about representations