music video brief

Create a three minute music video to promote a
musical artist/band. The artist/band has record
company backing and already has a strong
social media following. The video aims to raise
the profile of the artist/band and help appeal to
a mainstream audience.
You may select the genre of music. The video
should feature the artist/band and use media
language choices that both reflect the codes
and conventions of the musical genre and act to
construct a clear brand identity for the
artist/band. The video is being released as part
of the promotion of the artist/band’s forthcoming
UK tour.
The artist/band has a sponsorship deal with a
headphone manufacturer and their product
should be featured in the video in some way.
• At least two filming locations
• A range of camera shots, angles and
movement, to establish the locations and
representations
• Appropriate framing of shots
• Appropriate choices of imagery to create
meaning
• Editing of the footage for meaning, including
continuity and/or visual effect
• Use of appropriate lighting and mise-enscène.

MAGAZINE COVER

You should create four pages from a music
magazine – specifically:
• a front cover featuring the artist/band
promoted in task one
• a two-page interview with the artist/band
• a single page advert for the artist/band’s tour.
The magazine targets a mainstream music
audience.
The front cover and interview can use some
images from the same photoshoot but other
original images that offer some visual variety
should also be used.
The interview should be used to promote the
tour and the music video. It should also
reinforce the brand image of the artist/band and
integrate some reference to the headphone
manufacturers who are sponsoring the
band/artist.
Front cover
• Title and masthead
• Selling line
• Cover price
• Dateline
• Main cover image and at least two further
smaller images related to the content of the
magazine
• At least five cover lines.
Internal pages
• Content that is appropriate to the conventions
of the genre of magazine being created
• Original copy (at least 400 words)
• Each page to use original images as
illustrations
• Internal pages should reflect the design
codes and conventions of the genre of
magazine being created.
All pages
• A clear house style should be used in the
presentation of all pages
• A minimum of seven original images should
be included in the submission
• All copy should be original and a minimum of
400 words should be submitted
• Work should be presented on pages that are
an appropriate size or in propo