statement of intent (A2 NEA SET BRIEF 4: MUSIC VIDEO)

For my work, I intend to comply with Set Brief Four, the music video. For the Genre of music I intent to use Hip Hop to which will be copyright-free to which I intend to source from rather youtube or Sound cloud. For the Music Video, I am intending to follow the ideology of Steve Neale on Genre and will reflect on how they contain instances of repetition and difference to which I will follow as I repeat ideologies seen in Hip Hop such as the main character on streets which tend to symbolise the ideology that most Hip Hop artists and Rappers tend to try to portray the toughness, the hardness of their upbringing but yet the humility and love for the area they have been raised in despite the hardships but for the difference, a good example of this is DaBaby’s “BOP on Broadway”. I will be doing My own take on a music video so it will be original as it will be to my own style to which I will explore the idea of mainly focusing on the gloominess of the surroundings and the character. For the camera shot, I will have long and close shots of the characters in scenarios such as Plain white space, A empty street, A studio and outdoors with cold, “street” tone’s etc I also want my transitions to be on the tempo of the beat ie in NSG music video Porsche they have multiple transactions to which syncs to the beat to create synergy between audio and visual.

I intend to also produce four pages of a music magazine with original images to which I intend to find a person to dress appropriately for a UK Rapper role. I intend to keep a simplistic approach to my magazine front cover and just have my main image to be of the upper half, a close-up photo of the artist to which he will be bold looking at the camera or be looking away, which will be big and bold at the center. with my magazine, I want the text to complement the main image with complementary colors, themes, and appropriate texts ie if the main image is in all black a monochrome tone could be applied with bold white in the back or grey, with bold big black text.

I will also produce a double-page spread on an interview to which I will also keep a simplistic idea with bold colours, texts and image to which will be complimentary. I will have my own original text for the interview. The bold text will be eyecatching with appropriate size to make it look like there is no awkward empty space and will rather be far left, centre or making it flipped going up the side. I will have also have original photos of my artist where I will have him centre to have it evenly spread on both the pages and use of adobe for my writing to surround the image through their large range of text layouts and techniques.

Finally, I will produce an advert which will be a tour advert for my band/artist once again I will have appropriate text size, complementary colors, and a simplistic ideal with my own photos and text. I will have an appropriate realistic-looking tour advert which will seem appropriate to the bands/ artist following looking at other rap band tours such as NSG to which of whom had used their album photo as the main image to which I will have taken inspiration from.

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