Jungle/exotic background

‘Get what you’ve always wanted’ – implies men want women

The photo implies that if men have good hair they’ll get attention from a lot of attractive females

Holding a gun – masculinity? Hunting? Tiger Skin

Man – Fully dressed/T-shirt + trousers

Women – short/crop tops + short skirts (Male gaze (Male oriented advert)) – Link to Tomb Raider (minimalistic clothing)

Semantic field of masculinity

• Masculine scent
• Made by men
• Grooming

‘Made by the men’ – Implies because it is solely made by men, it is better

Jean Kilbourne

She is a public speaker, writer, filmmaker and activist who is internationally recognised for her work on the image of women in advertisement.

She talks about how both men and women are sexualised in adverts but are sexualised differently. Women are shown to be sexual objects and men are taught to see women as sexual objects