- ”get what you’ve always wanted” – implies men priorities female attention
- man surrounded with women, objectification
- jungle/exotic look and setting – Orientalism
- made at the time of the Vietnam war – representing soldiers, making men want to look like male in advert, trying to get men to join army
- imperatives used to persuade buyers ‘get new score liquid’
- holding gun – hunting for prey?women are prey?
- scent – almost animal like