- When they were first introduced – ie do they have a tradition?
- Are they part of a bigger organisational structure?
- Are they known for a particular political perspective?
- What kind of journalism do they produce? What is their USP? What stories do they specialize in?
- What kind of people run the paper? Produce the stories?
- Do they have a similar readership reach?
- Do they have a similar readership profile / target audience?
- How are they currently doing? Increasing or decreasing sales and revenue?
- How are they looking to embrace new media technologies?
- Do they have a similar layout and design?
Similarities & Differences
- The I was introduced in 2010 whereas The Daily Mail was introduced in 1896. Therefore, The I is less traditional.(Difference)
2. The Daily Mail is owned by DMGT – Daily Mail and General Trust plc (public limited company) whereas The I is owned by The Daily Mail & General Trust
3. The Daily Mail clearly supports the conservative party whereas The I has shown perspectives from both left (socialist) & right (conservative(traditional)) wing. The Daily Mail has endorsed the conservative party in all general elections and put down other views, for example in 2013, it was criticized for an article on Ralph Milliband, father of Ed Milliband the then labor leader, titled “The Man Who Hated Britain”. Ed Miliband said that the article was “ludicrously untrue”
Ralph is a Jewish refugee from the Holocaust which the artcile commented on saying “Jews can’t be trusted because of their divided loyalties’
A Jewish newspaper described the article as “a revival of the ‘Jews can’t be trusted because of their divided loyalties’ genre of antisemitism.”