Noam Chomsky is a theorist who talks about the concept of “manufacturing consent”. Chomsky explains that there are 5 filters to manufacturing consent and furthermore they can be applied to our CSP’s of the i newspaper vs the daily mail. beginning with his filter of Structures of ownership, the I was an. independent newspaper that explore both political sides and dealt with hard news. but was recently bought out by the conglomerate Daily Mail and General Trust in 2019 and by them buying this newspaper they gain more profit and a can change they newspapers product and fill it with more click bait for exchange for even more profit.

the second filter is The role of advertising this relates more with the daily mails approach to news in their newspapers than the I newspaper in my opinion because of the amount of soft news and advertisement that can be seen in the newspaper. Therefore the daily mail and general trust who own both of the newspapers make even more profit for selling spaces in their newspaper to give the advertises access to their audiences.

the 3rd filter which is probably the most important would be the “Media Elite”. the media elite manages the news and stories through the third filter.

flack’ Uniting against a ‘common enemy’