Operant conditioning – behaviour conditioning first thought by B.F Skinner

The Friction of free will – social conditioning determines behaviour, free will is never truly achievable in society as somewhere we were all manipulated into a certain notion even though we may feel everything is on our own choice.

Propoganda v Persuasion

Propaganda – expression of opinions or actions carried out deliberately with a view to influence the opinions or actions of other individuals or groups for predetermined ends due to phycological manipulations

Harold Lasswel – Hypodermic model = direct injection = passive audience