Operant (behavioral) conditioning. (B.F Skinner)

The fiction of free will the idea that social conditioning is determining free will not behavior.

propaganda vs persuasion

propaganda is overtly political and manipulative.

where as persuasion is where you try to gain influence over opinions ans actions.

Harold Laswell: Hypodermic mode

Direction injection= passive audience.

Shoshana Zuboff wrote a book ‘The age of Surveillance Capitalism’

‘New methods of behavior control