B.F SKINNER – behavioral science/ operant conditioning

‘the ficton of free will’

schedule of reinforcement

Harold Lasswell in first world war – Propaganda technique in World War 1927 – shuttle poison which can be injected into the veins – hypodermic model suggests the direct injection of media to the passive audience. Distinguish between propaganda and persuasion.

Zuboff – the age of surveillance capitalism – emerging behavior control technology which is used to stimulate certain Behavior.

new technology which is able to create new methods of behaviorism, change personality , change actions. not essentially free individuals much more vulnerable and more easy to change than we think.

Cambridge Analytica – Alexander nix