B.F Skinner operant conditioning “The fiction of free will” and schedule of reward

Progaganda Vs Persuasion

Propaganda is the expression of opinions or actions carried out by individuals or groups with a view to influence the opinions or actions of other individuals or groups for predetermined ends through psychological manipulations.

Hypodermic Model= The hypodermic needle model is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver

Direct Injection= (in diesel engines) the use of a pump to spray fuel into the cylinder at high pressure, without the use of compressed air.

Passive Audience= A passive audience is an audience that merely observes and event rather than actively responding it. There’s been a few studies done on what is called the ‘audience effect’. Those studies seem to show that a passive audienceworks well for some performers that don’t require a whole lot of skill.

Harold Lasswell- Propaganda technique in the world war (1927) highlighted the brew of ‘subtle poison, which industrious men injected into the veins of a staggering people until the smashing powers knocked them out of submission’

Individuality and personal freedom vs behaviour modification

technology has begun to develop new methods of behaviour control capable of altering not just an individual’s actions but his very personality and matter of thinking

the behavioural technology being developed in the United States today touches upon the most basic sources of individuality and the very core of personal freedom

the most serious threat is the power this technology gives one man to impose his views and values on another.

Cambridge analytica Alexander Nix