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The i & the daily mail

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The iThe daily mail
Founded on October 26th 2010, The i is the sister paper to the independent.Founded in 1896, The daily mail is the highest circulated daily paper in the UK
Both papers are owned by the ‘daily mail and general trust’ Both papers are owned by the ‘daily mail and general trust’
The i attempts to be unbiased but does lean left.The daily mail is a right wing paper
Both papers specialize in news journalism however the i also focuses on opinion, culture and lifestyle journalism. Both papers specialize in news journalism however the daily mail also focuses on investigative and culture journalism.
Oliver Duff is a British journalist who has been the editor of the i newspaper since June 2013. He is currently the youngest editor (37 years old) of a UK national newspaper. Having a young editor encourages new and healthy ideas being published in the paper. Geordie Greig (59 years old) is an English journalist and editor of the Daily Mail. He was editor in 2020 when it eclipsed The Sun to become the best-selling newspaper in the UK. having an older editor could encourage old fashioned ideas being published in the paper.

6.      Do they have a similar readership reach

The daily mail has a readership of 2.2 million people compare to 500,000 viewers for the I.

7.      Do they have a similar readership profile / target audience?

Around 60 percent of the consumers are male and 40% female read the I compared to 54% female and 46% male for the daily mail

The I has 400,000 people a week over 35 in 2014 reading the paper and 100,000 below 35.

For the daily Mail 29% are AB Adults 629,000 (29%)

ABC1 Adults 1,405,000 (64%)

How well do ABC1 and C2DE correspond with our own class identity? | YouGov

The image above shows that the Daily mail is aimed more towards the middle class

8.      How are they currently doing? Increasing or decreasing sales and revenue?

Daily Mail down 16.5% due to the coronavirus meaning high-street stores where shut reducing the circulation of the papers. The decline of circulation of the i was exacerbated by the cessation of the distribution of bulks, free copies, to locations including airports, gyms and railway stations.

https://www.theguardian.com/media/2020/may/21/uk-national-newspaper-print-sales-plunge-amid-coronavirus-lockdown

9.      How are they looking to embrace new media technologies?

Both newspapers have online services and embraced new technology to distribute the news

10.  Do they have a similar layout and design?

The Papers - BBC News
Newspaper double page spread by matthew joyce - issuu
No, Daily Mail, Brexit Britain is not “booming”
Henry Priestman on Twitter: "Wow, double page spread in last night's Hull Daily Mail @hulldailymail I've arrived! ;-) http://t.co/R6hTPMPKXt"

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Newspapers: The I and The Daily Mail

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The I The Daily Mail

  • founded in 2010 26 of october
  • Controlled by JPIMedia. The paper and website were bough by the Daily Mail in 2019.
  • Claims to have a balanced political view
  • Focuses on Inequality, social and political issues
  • Evgeny Lebedev owns 41%, Sultan Muhammad Abuljadayel owns 30%, Justin Byam Shaw owns 26%, Minor shareholders own 3%
  • Has a readership of 24.5 million
  • Targets 15-35 year old’s
  • ???
  • The paper stopped selling physical copies and became an online Newspaper (Tabloid)
The Independent newspaper confirms an end to print production

Uses columns

  • Founded in 1896
  • Owned by General trust PLC which owns many multinational companies
  • Right wing political stance
  • Produces Gossip and hot topics and news about celebrities.
  • The Viscount Rothermere (Chairman) Paul Zwillenberg (CEO)
  • Has a readership of 2.2 million
  • Targets women of middle class
  • 980,000 copies a day (average) sold In May 2020
  • sells physical papers and is online
No, Daily Mail, Brexit Britain is not “booming”

Uses Columns

Both use Columns and big text but the Text is placed differently.

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The I and Daily Mail similarities and differences

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The iThe daily mail
Founded on October 26th 2010, The i is the sister paper to the independent.Founded in 1896, The daily mail is the highest circulated daily paper in the UK
Both papers are owned by the ‘daily mail and general trust’Both papers are owned by the ‘daily mail and general trust’
The i attempts to be unbiased but does lean left.The daily mail is a right wing paper
Both papers specialize in news journalism however the i also focuses on opinion, culture and lifestyle journalism.Both papers specialize in news journalism however the daily mail also focuses on investigative and culture journalism.
Oliver Duff is a British journalist who has been the editor of the i newspaper since June 2013. He is currently the youngest editor (37 years old) of a UK national newspaper. Having a young editor encourages new and healthy ideas being published in the paper.Geordie Greig (59 years old) is an English journalist and editor of the Daily Mail. He was editor in 2020 when it eclipsed The Sun to become the best-selling newspaper in the UK. having an older editor could encourage old fashioned ideas being published in the paper.

6.      Do they have a similar readership reach

The daily mail has a readership of 2.2 million people compare to 500,000 viewers for the I.

7.      Do they have a similar readership profile / target audience?

Around 60 percent of the consumers are male and 40% female read the I compared to 54% female and 46% male for the daily mail

The I has 400,000 people a week over 35 in 2014 reading the paper and 100,000 below 35.

For the daily Mail 29% are AB Adults 629,000 (29%)

ABC1 Adults 1,405,000 (64%)

How well do ABC1 and C2DE correspond with our own class identity? | YouGov

The image above shows that the Daily mail is aimed more towards the middle class

8.      How are they currently doing? Increasing or decreasing sales and revenue?

Daily Mail down 16.5% due to the coronavirus meaning high-street stores where shut reducing the circulation of the papers. The decline of circulation of the i was exacerbated by the cessation of the distribution of bulks, free copies, to locations including airports, gyms and railway stations.

https://www.theguardian.com/media/2020/may/21/uk-national-newspaper-print-sales-plunge-amid-coronavirus-lockdown

9.      How are they looking to embrace new media technologies?

Both newspapers have online services and embraced new technology to distribute the news

10.  Do they have a similar layout and design?

The Papers - BBC News
Newspaper double page spread by matthew joyce - issuu
No, Daily Mail, Brexit Britain is not “booming”
Henry Priestman on Twitter: "Wow, double page spread in last night's Hull Daily Mail @hulldailymail I've arrived! ;-) http://t.co/R6hTPMPKXt"
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Comparing the I and DAILY MAIL

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QUESTIONSTHE ITHE DAILY MAIL
First introduced?October 26th 2010May 4th 1896
Independent?Sister paper (the independent)Yes (bought the I)(£49.6m) 2019
Political stance?Left wingRight wing
Type of journalism/USP?inequality, social and political issuesgossip and hot topics about news and celebs
Type of people running the paper?majority shareholders
-Evgeny Lebedev (russian, owns Lebedev Holdings Ltd and russia today) businessman owns 41%
-Sultan muhammed ( Abujadayel owns 30%
-Justin Byam shaw owns 26%
-minor shareholders 3%		-viscount Rothermere (chairman) (high power)
-Paul Zwillenberg (CEO)
Readership reach?-2019: 221, 083 circulation monday-saturday: 1,158,192 circulation
-2.2m readership
Target audience?-All ages
-limited time		lower-middle class British women
Sales revenue?2008-2018 – decreased by 62% ($37.8b -$14.3b)2019 – grew by 15% (to £140m), increasing
Embrace new media technologies?stopped selling hard copies became online (tabloid)physical papers and online
Layout and design?compact formatTabloid
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The I and The Daily Mail:

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Similarities:Differences;
-Both published by the Daily Mail and General Trust.-The Daily mail is said to sell 980,000 copies per day, and The I only  233,869.
– Contain a mixture of hard and soft news.– The Daily Mail is increasing in revenue yet The I is decreasing.
– Copies available online and on paper.– The Daily Mail is aimed at older adults, yet The I is well rounded.
– Both are published daily.– The Daily Mail is more conservative, yet The I is seen as more democratic.
– Both are “middle market” newspapers.– (slightly cont from box above) TDM is seen as more right wing, yet The I is slightly left on the political spectrum.
– Both are available in tabloid format.– The I was first printed 26th October 2010, and The Daily Mail was first printed 4th May 1896.
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Newspapers comparison

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Question The IThe Daily Mail
When they were first introduced? 26 October 20104th May 1896
Are they part of a bigger organisational structure?The owner of the daily mail bought it from JPI mediaThe Daily Mail and Gerneal Trust
Are they known for a particular political perspective?Does not openly support a particular party – Liberal Conservatives
What kind of journalism do they produce? Broadsheet – Hard News – Factual – ‘Free Press’Tabloid – Entertainment – Gossip – Celebrates – Elements of broadsheet
What kind of people run the paper? ‘Free Press’ Viscount Rothermere family
Do they have a similar readership reach?221,083
(October 2019)		2.2 million (daily)
Do they have a similar readership profile / target audience?All ages, class, gender, politics Low Middle class British women
How are they currently doing? 38% decrease from June 2019 – June 2020 15% decrease from June 2019 – June 2020
How are they looking to embrace new media technologies?Have online, free newspaper Have an online, free newspaper
Do they have a similar layout and design?Broadsheet Tabloid
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The I and Daily Mail Table

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In relation to theorists –

1- Jurgen Habermas – In relation to the public sphere, The ‘i’ newspaper and the daily mail can be used as they both inform and share current political affairs and entertainment.

2 – James Curren and Jean Seaton –

3- Noam Chomsky –

4 – Louis Althusser –

5 – Antonio Gramsci –

key word – diversify

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‘THE I’ vs ‘THE DAILY MAIL’

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SIMILARITIESDIFFERENCES
– Both published by the Daily Mail and General Trust
– Both are written in a sans-serif font, which is clear and easy to read.
– Copies available in both paper format and digital format (apps)
– Both contain a mixture of hard and soft news
– The Daily Mail is published daily and is a middle-market newspaper, which is published in London and is available in a tabloid format, so is the I
– Both the I and the Daily Mail have a similar layout.
– Both of the newspaper have a website (dailymail.co.uk and inews.co.uk)
– Viscount Rothermere bought out both the I and the Daily Mail
– Both the I and the Daily Mail publish daily
– The I was bought out by the Daily Mail for £46.9 million
– Both the news sources has a Twitter account, where they have their headlines and links to their articles
– You can get subscriptions to both of the newspapers
– Both of them are published in English
– Both of these newspapers are still being published, despite being very old (The Daily Mail is 124 years old!)

– The I is slightly left on the political spectrum, whereas the Daily Mail is more right winged
– Daily Mail is more conservative, whereas the I is more democratic
– The I is found for free at the airport, whereas the Daily Mail is available in Bookshops for a price
– The I is an all-rounded newspaper, whereas the Daily Mail is aimed at older adults (average age of readers is 58)
– The last printed edition of The ‘I’ was published on Saturday 26 March 2016, whereas the Daily Mail is still available in print format
– Daily Mail is increasing in revenue and the I is decreasing in revenue.
– The I’s chief editor is Oliver Duff, whereas the Daily Mail’s chief editor is Geordie Greig.
– The I has a readership of around 2.2 million, whereas the I has a readership of around 24.5 million.
– 60% of the readership are males and 40% female for the I, whereas the Daily Mail has a readership of 54% female and 46% male.
– The Daily Mail has a net worth of approximately £2bn, whereas the I has a net worth of considerably less
– The Daily Mail has been criticised for their use of media sensationalism, whereas the I hasn’t.
– inews.co.uk has a comical section on their website titled “distractions”, that has quizzes and jokes, whereas the Daily Mail doesn’t
– The Daily Mail produces a separate newspaper specifically on Sundays (Mail on Sundays) whereas the I doesn’t
– The Daily Mail is a PLC (public limited company) whereas the I is an LTD (private limited company)
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DAILY MAIL

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 a British daily middle-market newspaper published in London

target audience of lower middle class British women

sister paper is the daily mail on sunday – which was launched in 1882

owned by the daily mail and general trust

co founded by jonathon harmsworth and viscount rothermere

the average reader is 58

it has a lowest demographic for 15 -44 year

It had an average daily circulation of 1,134,184 copies in February 2020

in 2019 it has an average dailiy readership of aproximatley 2 million, where about 1 million were in the ABC1 demographic (upper, middle, lower)- other number of readers were C2DE demogrpahic. (skilled wokring class,working class,non working)