Louis Althusser presented the theory of Interpolation. Interpolation is an ideology which is created by people who are in high in social and political power. An example of this is, people in the government. “an ideology always exists in an apparatus, and its practice, or practices” The quote suggests that with in media, there is always an ideology which is presented to the audience which can be used as propaganda to make the audience believe a certain political view. This relates to his idea of ideological state apparatus which suggests that even outside of political media, such as governments, the dominant ideology of the government will still have its values represented. This is because the audience or consumer of the particular media will adapt the political or social ideologies to their everyday life.

Evidence is presented by The Daily Mail and The I newspapers. The Daily mail was founded in 1896 and is owned by General Trust PLC which owns multinational companies and the chairman of the company is The viscount Rothermere. The paper also has a right winged political view. This is shown through the paper which uses propaganda such as talking highly and agrees with Boris Jhonson who supports the conservative party. This is unlike The I newspaper. The I was founded in 2010 which is where radical left ideologies were more viewed. The paper claims to have an unbiased political view and the paper focuses on social and political issues.