Althusser developed a theoretical concept called the Ideological State Apparatus, it is used to describe the way in which society is constructed. They form our individual subject identity, for example our friends and family influence our values. It is a structure in which we are full of ideas, values and beliefs. It is all to do with things that construct who we are, which include friends, family, school and also the government.

The editor of the Daily Mail (Geordie Greig) has previously been an editorial director of The Independent, The I, The Evening Standard and The Mail on Sunday. This shows that Greig has worked for newspapers of different political stances, The Daily Mail as right wing and The i as a more centralized political stance. Greig would’ve had to adapt his viewpoints and political stances based on which company he was working for. Greig had supported the UK remaining in the EU in 2016 as editor of The Daily Mail, but then shifted his stance in supporting May’s withdrawal agreement, he then doubled back on himself and was said to have steered The Daily Mail in a pro-remain direction.

This shows that newspapers are part of a ruling elite, whose main aim is consensus (to agree) in other words, Greig is going along in what his proprietors want. The Ideological state apparatus are fixed and are non-interchangeable – they are slowly shaping the publics viewpoints and identity in order to benefit themselves.