The Daily Mail is a national daily tabloid newspaper that has historical, social, cultural and political significance. The i and the Daily Male operate within contrasting political and economic contexts with clear differences in style, address, ideological viewpoint and target audience.

The Daily Mail, launched in 1896 offers many opportunities for studying the relationship between ownership patterns, economic factors and political viewpoints. The history of the Daily Mail provides many examples of the paper’s political influence including some high-profile clashes between the paper and its political opponents.

In the context of declining print sales for all newspapers, the Daily Mail has been relatively successful, particularly by embracing the opportunities of digital technology, adjusting its style to an evolving target readership and by adopting popular campaigns.

Interestingly, in 2017 Wikipedia banned the Daily Mail as ‘unreliable’ source (along with Fox News, Russia Today and others)

It launched Daily Mail Online in 2003. It is also known as dailymail.co.uk. It is a division of DMG Media, which is owned by Daily Mail and General Trust plc. It is the most visited English-language newspaper website in the world, with over 11.34m visitors daily in August 2014.Globally the site was forecast to reach £60m in advertising sales in the year to September 2014, up 49%. £35m has been invested in creating the site. The site has introduced sponsored articles, with a guarantee of 450,000 page views at a cost of £65,000 per article

Previously, there was an attempt to call into question the integrity of the website’s journalism after NewsGuard’s feature which is designed to fight what it describes as ‘fake news’, Microsoft Edge warned users against trusting content at the site, asserting that “this website generally fails to maintain basic standards of accuracy and accountability” and “has been forced to pay damages in numerous high-profile cases”. This warning has since been removed with Newsguard apologizing saying We were wrong. Also, stating that the website “generally maintains basic standards of accuracy and accountability”