Chomsky’s theory consists of the idea that there are five general classes of “filters” that determine the type of news that is presented in news media. These five classes are: ownership of the medium, the medium’s funding sources, sourcing, flak and the common enemy.

In terms of advertising, The Daily Mail (especially online) is full of adverts which have been deliberately included to persuade and encourage the target audience to buy. The adverts shown online are more personal as they have access to a persons likes and dislikes, therefore they can advertise things you are interested in.