– The I is published by The Daily Mail.

– Aimed at “readers and lapsed readers”.

– The Daily Mail recently bought The I on the 29th November, costing £49.6 million.

– The I was named British National Newspaper of the Year in 2015.

SIMILARITIES…

– Both published by The Daily Mail and General Trust.

– Both newspapers have online services.

– Both are published daily.

– Both are middle-market newspapers.

DIFFERENCES…

The Daily Mail is increasing in revenue and the I is decreasing.

– The I only began publishing in the last 10 years, The Daily Mail has been around since 1896.

– The Daily Mail is more right wing whereas as The I is more left.

– The Daily Mail is a tabloid whereas The I is a broadsheet.

– The I is aimed at all ages, classes and genders, The Daily Mail is aimed at low/middle class British Women.