| The I | The Daily Mail | |
| First introduced | 07/10/1986 | 1896 (Alfred Harmsworth) |
| Owned by a larger company | Evgeny Lebedev (41%) Sultan Muhammad Abuljadayel (30%) Justin Byam Shaw (26%) Minor shareholders (3%) | With in DMGT. Owned by Rothermere Continuation Limited |
| Political Bias | Neutral/slightly left | Right Wing |
| Style of Journalism | Hard news | Soft news |
| Who runs the paper (chief editor) | Christian Broughton | Geordie Greig |
| Readership reach | 33.7 million (digitally) from April 2019 to March 2020 | 70.4 million (Analog) from April 2019 to March 2020 |
| Readership Profile | Middle class and adults over 35 | Male over 34 |
| Sales amount | ||
| How do they use new media | Online predominantly | Newspaper |
| Layout and Design | Tabloid provocative | was Broadsheet now tabloid (2003) |
