Divide the table up into similarities and differences. Think conceptually and answer the following 10 questions.

1.      When they were first introduced – ie do they have a tradition?

2.      Are they part of a bigger organisational structure?

3.      Are they known for a particular political perspective?

4.      What kind of journalism do they produce? What is their USP? What stories do they specialise in?

5.      What kind of people run the paper? Produce the stories?

6.      Do they have a similar readership reach?

7.      Do they have a similar readership profile / target audience?

8.      How are they currently doing? Increasing or decreasing sales and revenue?

9.      How are they looking to embrace new media technologies?

10.  Do they have a similar layout and design?

The daily mail	The i
Daily mail has been around a lot longer: 17 January 1967 and	The i: June 29, 2007
Daily mail has a right-wing, conservative political view.	The i is liberal.
DMG Media (daily mail and general trust) owns both the i and daily mail newspaper.	DMG Media (daily mail and general trust) owns both the i and daily mail newspaper.
Daily Mail circulation: 1,134,184 (as of February 2020)	The i circulation: 221,083 (as of October 2019)
Both have embraced new media technologies through online websites and apps. MailOnline is the most visited English-language newspaper website.	Both have embraced new media technologies through online websites and apps. MailOnline is the most visited English-language newspaper website.
Daily mail is more of a middle market paper. Meaning it covers entertainment stories as well as news.	Free press factual news.
The Daily Mail’s main target audience is lower-middle-class British women.	Whereas the i is described as for everyone of all ages, genders and class.
Tabloid	Broadsheet