Divide the table up into similarities and differences. Think conceptually and answer the following 10 questions.

1.      When they were first introduced – ie do they have a tradition?

2.      Are they part of a bigger organisational structure?

3.      Are they known for a particular political perspective?

4.      What kind of journalism do they produce? What is their USP? What stories do they specialise in?

5.      What kind of people run the paper? Produce the stories?

6.      Do they have a similar readership reach?

7.      Do they have a similar readership profile / target audience?

8.      How are they currently doing? Increasing or decreasing sales and revenue?

9.      How are they looking to embrace new media technologies?

10.  Do they have a similar layout and design?

The daily mail	The i
Daily mail has been around a lot longer: 17 January 1967 and	The i: June 29, 2007
Daily mail has a right-wing, conservative political view.	The i is liberal.
DMG Media (daily mail and general trust) owns both the i and daily mail newspaper.	DMG Media (daily mail and general trust) owns both the i and daily mail newspaper.
Daily Mail circulation: 1,134,184 (as of February 2020)	The i circulation: 221,083 (as of October 2019)
Both have embraced new media technologies through online websites and apps. MailOnline is the most visited English-language newspaper website.	Both have embraced new media technologies through online websites and apps. MailOnline is the most visited English-language newspaper website.
Daily mail is more of a middle market paper. Meaning it covers entertainment stories as well as news.	Free press factual news.
The Daily Mail’s main target audience is lower-middle-class British women.	Whereas the i is described as for everyone of all ages, genders and class.
Tabloid	Broadsheet

• the United Kingdom’s highest-circulated daily newspaper
• According to a December 2004 survey, 53% of Daily Mail readers voted for the Conservative Party, compared to 21% for Labour and 17% for the Liberal Democrats
• Following the November 2015 Paris attacks, a cartoon in the Daily Mail by Stanley McMurtry (“Mac”) linked the European migrant crisis (with a focus on Syria in particular) to the terrorist attacks, and criticised the European Union immigration laws for allowing Islamist radicals to gain easy access into the United Kingdom. Despite being compared to Nazi propaganda by The New York Times, and criticised as “reckless xenophobia,” and racist, the cartoon received praise on the Mail Online website
• Most of the the readers are female, with women 52-55% being women
• Had an average circulation of 1,134,184 copies in February 2020, but between April 2019 and March 2020 it had an average daily readership of around 2.180 million
• The website has more than 218 million visitors per month
• When the newspaper was first released it cost half a penny where other newspapers cost one penny, and it was more populist in tone and more concise in its coverage than its rivals

Pastiche – Is a work of visual art, literature, theatre or music that imitates the style or character of the work of one or more other artists. Unlike parody, pastiche celebrates rather than mocks the work it imitates.

Parody – Is a joke or a play on work which is created to imitate or make fun of an originals work, the subject, artist, style or other targets are imitated ironically to create a humorous or satirical effect.

Bricolage – Is a collection or collage of different media texts which form into one text.

Intersexuality – Is a person whos reproductive or sexual anatomy doesn’t fit the boxes of “Male” or “Female”

Metanarrative – Is a narratives about narratives of historical meaning, experience or knowledge which offers a society legitimation through the anticipated completion of a master idea.

Hyperreality – Is the inability to distinguish reality from a simulation of reality, in Media a story can be presented that does not entirely reflect actual reality.

Simulacrum – Are copies of things that no longer have an original, Abstraction today is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance.

Consumerist Society – Is a societym in which people devote a great deal of time, energy, rescources and thought to consuming. The general view of life in a consumerist society is that consumption is good, and the more consumption the better.

Fragmentary identities – Refers to the loss of relatedness of ego parts, and a loss of aspects of ones identity.

Cultural appropriation – The unacknowledged or inappropriate adoption of the practices, customs, or aesthetics of one social or ethnic group by members of another (typically dominant) community or society.

Reflexivity – generally refers to the examination of one’s own beliefs, judgments and practices during the research process and how these may have influenced the research.

Similarities 

-Both newspapers are owned by The Daily mail and general trust 

Differences 

-The Daily mail was launched in 1896 where as the I was launched in 2010

-The two newspapers have different political alignments, the I is centralist and liberalist whereas the daily mail is right winged

-The I used to be owned by a company called JPImedia but was bought by The Daily mail and general trust in 2019 where as the Daily mail has alway been owned by The Daily mail and general trust

1.      When they were first introduced – ie do they have a tradition?

The I: Launched in 2010

The daily mail: Launched in 1896

2.      Are they part of a bigger organisational structure?

The I: The I is owned by the daily mail and general trust. The I used to be owned by JPI media however was bought by the daily mail in 2019 

The daily mail: The daily mail is owned by The daily mail and general trust who own the daily mail and several other newspapers

3.      Are they known for a particular political perspective?

The I: The I is known to be a liberalist and centralist newspaper 

Daily Mail: The daily mail is known to be a right winged newspaper

4.      What kind of journalism do they produce? What is their USP? What stories do they specialise in?

The I: The I focusses on business, news and sport 

Daily mail: 

5.      What kind of people run the paper? Produce the stories?

6.      Do they have a similar readership reach?

The i:

Daily mail: March 2020 it had an average daily readership of approximately 2.180 million, of whom approximately 1.407 million were in the ABC1 demographic and .773 million in the C2DE demographic.

7.      Do they have a similar readership profile / target audience?

The I: The I is aimed at readers and lapsed readers of all ages and commuters with limited time 

8.      How are they currently doing? Increasing or decreasing sales and revenue?

The I: The paper had an average daily circulation of 302,757 in March 2013

Daily mail: It had an average daily circulation of 1,134,184 copies in February 2020

9.      How are they looking to embrace new media technologies?

the i: is not

The daily mail: The mailonine is the most visited online newspaper website in the world. it was launched in 2011

10.  Do they have a similar layout and design?

The I: The i is tabloid-size and stapled, and the first issue contained 56 pages. The i prides itself on having no supplements

the daily mail	the i
the daily mail began in 1896 on the 4th of May	the I stated in 2010 26th October
Daily Mail and General Trust plc	Daily Mail and General Trust plc
rightwing/ mixed	left wing and right wing
soft news very little hard news. daily mail focuses on celebrity gossip as a tabloid	hard news.I focuses on politics & social inequalities.
Oliver Duff (37) is a British journalist who has been the editor of the i newspaper since June 2013. As a younger journalist he provides new content which makes the I more interesting	George Carron Greig (59), is an English journalist and editor of the Daily Mail. because the editor of the daily mail is older it may explain why their content is targeted at an older audience
middle class women	aimed at “readers and lapsed readers” of all ages and commuters with limited time
15% decrease in sales from June 2019 to June 2020	38% decrease in sales from June 2019 to June 2020
the daily mail is shown on different platforms such as snapchat in their story section	the I also shows its self on different online platform
the daily mail uses more bold titles to fill their front covers. to pull in the readers with catching and somewhat odd titles or ie click bait	the I has more pictures used for their front covers than the daily mail. this could be a reflection on their readers liking less writing and more visual aids

When they were first introduced – ie do they have a tradition?

2.      Are they part of a bigger organisational structure?

3.      Are they known for a particular political perspective?

4.      What kind of journalism do they produce? What is their USP? What stories do they specialise in?

5.      What kind of people run the paper? Produce the stories?

6.      Do they have a similar readership reach?

7.      Do they have a similar readership profile / target audience?

8.      How are they currently doing? Increasing or decreasing sales and revenue?

9.      How are they looking to embrace new media technologies?

10.  Do they have a similar layout and design?