When they were first introduced – ie do they have a tradition?
first issue released in 1896, traditionally a middle-market newspaper
October 2010, introduced as a sister paper to ‘the independent’ newspaper. doesn’t really have traditions as it is still a fairly new newspaper
Are they part of a bigger organisational structure?
part of the daily mail and general trust and published by DMG media
was bought by the daily mail and general trust in 2019
Are they known for a particular political perspective?
known for being right-wing/ conservative supporters
known for being centrism/more liberal and attempt to be non-biased towards a specific political party
What kind of journalism do they produce? What is their USP? What stories do they specialise in?
the daily mail has be criticized for its lack of reliability and accusations of homophobic and racist news stories.
the ‘i’ is considered to be very highly regarded by journalists. stories they specialise in focus on social issues and inequality, their unique selling point is that they publish stories in the point of view of both left wing and right wing supporters
What kind of people run the paper? Produce the stories?
the current owner of the daily mail is a great grandson of one of the original founders of the newspaper and he is a viscount. the current editor is Geordie Greig.
Do they have a similar readership reach?
the daily mail has a circulation of 1,134,184 and has a majority female readership with 52-55% of its readers being female
Do they have a similar readership profile / target audience?
aimed at middle/upper class readers and right-wing political party supporters
How are they currently doing? Increasing or decreasing sales and revenue?
How are they looking to embrace new media technologies?
Do they have a similar layout and design?
was originally a broadsheet but switched to a tabloid style newspaper in 1971
